POWERHOUSE: Coast longboarder Nic Jones is looking for a good start to his season at Kingscliff.
POWERHOUSE: Coast longboarder Nic Jones is looking for a good start to his season at Kingscliff. Contributed

Buderim star aims to show his power

COAST weapon Nic Jones is ready to unleash 'the power' on Australia's surfing elite.

The Buderim surfer is preparing to unveil a new design called the "Powerhouse" at this week's Australian Longboard Surfing Open, beginning at Kingscliff today.

"I've been riding it a lot and it's going really well so this week will be my first week competing on it," Jones said.

"We made a lot of adjustments to the board I was using to try and smooth it out and make my surfing flow a lot more."

Preparation for this year's tour was thrown into disarray when the factory of Jones' shaper, Classic Malibu in Noosa, burned down late in January.

Classic Malibu continued shaping boards with help from Sunshine Coast surf store Beach Beat.

Jones hopes the new board will help him register his best result at the Australian Longboard Surfing Open, part of the Australasian tour.

His best previous result was third but a good result on the weekend will put Jones in a good position to represent Australia at the world championships later this year.

Jones has to finish in the top two in Australasia, after competing in Kingscliff, Japan, Western Australia and Taiwan, to qualify for the world championships.

He will face a tough challenge in the opening event of the leg with a star-studded field expected at Kingscliff.

"At this event alone, we've got the current world champion as well as two-time world champion Taylor Jensen," he said.

"We've got (Antoine and Edouard Delpero) from France who are in the top 10 in the world and just all the local surfers as well.

"On top of that, there are so many guys that aren't really heard of but are really good and they are all here so it's going to be a fun event to compete in."

After finishing 13th in the world last year, Jones hopes to make strides in 2015.

"I haven't won a WSL or ASP longboard competition before so it's definitely one of the goals to hopefully knock off this week," he said.