Buff contestants compete for Mr Beef crown
CASINO'S cultural event of the year, Mr Beef is on tonight, so grab your friends and head to the Casino RSM club for an evening of fun and frivolity.
Founder Kenny Woodhams said he rose to the challenge of Casino RSM Club's Darren Shipp, in 2004, when he was asked to help devise another event for Beef Week.
Since 75-year-old Ken McPherson strutted his stuff at the inaugural 2005 occasion, Mr Woodhams said Mr Beef had grown to become a Beef Week signature event.
"I was one of the judges for the Beef Week Queen competition and I thought in the quest for equal opportunity we should have something for the boys as well," he said.
"We thought the name Mr Beef had a nice ring to it and we wanted to finish Beef Week off with a bang and get the whole town together to have a really good belly laugh."
What could have been a one-off event, has evolved over its 11-year dynasty.
"We never thought Mr Beef would go for 11-years, it was really just an idea to finish off Beef Week 2005 with some fun and laughter," Mr Woodhams said.
"The crowds are huge and its so popular because it's a lot of fun and I think that's a really healthy thing for the town."
As there are no judges, Mr Beef is crowned on crowd reaction.
"We let the crowd decide, so who ever gets the best crowd response in the semi final dance-off to a Justin Timberlake song will determine who is going to wear the famous horns for 2016," Mr Woodhams said.
This years Beef Week Queen Georgie King will place the coveted horns on the head of the 2016 Mr Beef.
"We've got 10 contestants so far who will battle it out through eliminations and the semi-final until a winner is crowned," he said.
"To have the horns placed on your head after Beef Week is the most sought after prize in Casino."
Don't expect to see a Manpower style womens show, Mr Woodhams said as Mr Beef was meant to be fun, not sexy.
"We never wanted it to be anything like manpower, its always been about fun," he said.
A highlight of Mr Beef 2016 will be the inaugural induction of Ken McPherson into the Mr Beef Hall of Fame.
All money raised from Mr Beef 2016, which starts at 5pm, will be donated to the Cure for Motor Neurone Disease Foundation.