Breakfast show's sluggish ratings
IN A business governed by numbers, you would figure Channel Ten is rather worried about Breakfast.
While its direct rivals slug it out for No.1 and No.2, the show's ratings are in the toilet.
Ten's foray into the morning news market began on February 23 with a modest 51,000 viewers.
By March its audience appeared to have settled around the mid-40,000 mark, but it has since regularly dipped below 30,000 - twice in May bottoming out at a mere 22,000 viewers.
Compared with the 300,000-plus who regularly watch Today on Channel Nine and Sunrise on Channel Seven, Breakfast looks to be in trouble.
Read more at Brisbane Times