Florists ready for bloom boom
FLORISTS everywhere are gearing up for Valentine's Day on Thursday.
Anna Hunter, owner of Treeling Bloom and Craft Studio in Carrington St, Lismore, will be doubling the amount of flowers she orders to meet the needs of Lismore's romantics.
Since opening Treeling in March last year, Ms Hunter said things everywhere had been quiet, but she was looking forward to Thursday.
"In floristry you have these certain times of year when you know something is going to happen," Ms Hunter said.
"Valentine's Day comes a close second after Mother's Day in terms of demand for flowers.
"Mother's Day is actually a slightly bigger day because everyone has a mother but not everyone is trying to woo someone on Valentine's Day."
Ms Hunter prides herself on her designer's eye and fresh approach to floristry.
"Business is just too hard to just go out and do the same thing as everyone else," she said.
"It's about the niche market for me and my style is just a little bit left of centre.
"If people are coming to me, they want something a little less mainstream and I enjoy matching things to people's personalities.
"It's all about the personality of the flowers and not covering them up with cheap plastic wrapping."
Ms Hunter has been working as a florist for other people for about 10 years and always knew she wanted to have her own business.
"I reached the point where I knew I had to give it a crack," she said.
"Treeling is a name that had been rattling around in my head. I wanted something short and related to flowers and that everyone could remember."
Ms Hunter is also a textile designer and produces handmade felts that she combines with flowers. She said Treeling was also full of retro teapots, glassware and handmade crafts.
"I can always be pottering away getting something done here and it allows me to individualise and stylise weddings and events."
Ms Hunter said a respectable Valentine's Day bouquet would cost around $30 and $10 for single stems.
Treeling - 0422 994 600