Jim’s View: On today’s naming trend

BOWLS clubs worked hard over the years to build and maintain a name that was recognised, respected and valued in the community.

But the trend is to toss all that aside and change the title to something that bears little resemblance to the original.

"Bowls" has become a dirty word. The club name must have no mention of it, even if donkey's years back the club was started for one reason - and one reason only - to provide the game of bowls.

The excuse you'll be given for the change is that the club needs a "trading name".

Hanged if I can see how altering a name that has taken so long to build into something worthwhile is going to convince people to patronise it. Far better the old name they learnt to know and trust.

Facilities such as pokies, and even the bar, that were begun originally as means of subsidising bowls, have become more important than the game.

People other than bowlers have become club directors and see the maintenance of greens as a financial millstone around the club's neck.

Instead of fostering bowls and campaigning for bowling members, they use whatever means they can find to cut back on bowling facilities.

The trend for trading names springs from the top.

For as long as most of us can remember, the state controller was the Royal New South Wales Bowling Association, known to everyone as the Royal.

That's still the name of the association, but in the scramble for trading names it has become Bowls NSW.

At least it has kept "bowls" in the title. Heaven help us if the state, like the clubs, ever wants to get away from the dirty word and become "NSW Sport and Recreation".