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Jon Lovitz and Jessica Lowndes "engagement" a marketing ploy

IF their social media accounts were anything to go by, it looked like Jon Lovitz and Jessica Lowndes were announcing their engagement. 

Over the Easter weekend, the comedian and actress shared a series of vague posts on social media.


His hands are wise and tell a thousand stories... #smitten #hatersgonnahate 🙊❤️👻 snap: realjlowndes

A photo posted by Jessica Lowndes (@jessicalowndes) on


But the internet wasn't buying it. And bravo to those skeptics.

Because on Tuesday morning, Lovitz's tweeted a link to the film clip for Lowndes' latest single Deja Vu.

Featuring himself, Lowndes and a whole lot of sexual inuendo.



Lowndes also posted a short video on her Instagram account on Tuesday morning announcing the early April Fools joke.



A video posted by Jessica Lowndes (@jessicalowndes) on


"I know it's still the last week of March but is it too early to say April Fools?" she says in the video before aiming the camera at a computer playing the film clip.

So, it was all just a rouse to promote Lowndes' new single.

And it worked, Lovtiz and Lowndes hit the top of Facebook's trend list.