Katy Perry's stylist says Aussie women have fashion edge
STYLIST to the stars Johnny Wujek loves the edge Aussie women put on fashion.
The former model turned celebrity stylist is best known for his work with his "bestie" Katy Perry.
Wujek is responsible for Perry's many iconic looks, from her candy-coloured California Dreams Tour to her latest music video.
"I love that Australia has its own distinct style; it's very eclectic," he told APN.
"Yesterday I was at breakfast seeing all the women walk by and the word that came to mind was edgy. Even business women have personality and play with patterns; they put an edge on it. It's not as clean as New York."
Wujek is in the country for his BFF Effect competition with Colgate to promote the brand's new Optic White toothpaste.
"Nothing's sexier than a confident smile on the red carpet," he said.
It sounds like a bit of a marketing line, but Wujek says the key to personal style and pulling off head-turning fashion is confidence.
"You definitely have to have an inner confidence to pull off strong, bold looks," he said.
Strong and bold are two accurate descriptions of the awards and performance outfits he designs for Perry, and formerly designed for another colourful pop star, Nicki Minaj.
"I have clients who are very conservative and like to be on the best-dressed list, so for me it's always fun to step outside of just pulling looks for the red carpet and to be able to design performance costumes and things that are more outrageous," he said.
"I'm more of a casual guy when it comes to fashion. I like to express my loud fashion voice on my clients rather than on myself."
Wujek grew up in a small town in the US state of Michigan and was scouted by a modelling agency at the age of 20.
Amazingly, his first ever modelling job was for a Dolce & Gabbana charity show at director Steven Spielberg's house.
While it was a great way into LA's upper social crust, modelling was not enough for Wujek.
"When I moved to LA and started modelling that's where I learned about a stylist, on set," he said.
"I was like 'I'd love to do this'. I didn't necessarily want to be an actor and being a model wasn't fulfilling for me. It just happened like that. I switched the button and went behind the scenes.
"That's when I met all my friends who are big movie stars now. It was a cool experience to see that side and then go behind the scenes. It's weird I'm stepping in front of the camera again."
His work with Perry has elevated his public profile, both in the fashion industry and on social media, and now Wujek is aiming to replicate his open and honest working relationship with Perry through his BFF competition.
"Katy and I collaborate on everything," he said.
"Being best friends I'm able to give her that honest opinion and advice. It's also a good quality to be able to provide that to her in the mix of all those 'yes' men.
"It's interesting to call it work when it's so much fun. To play dress up with your best friend, I'm pretty lucky."
One Aussie woman will win the "ultimate BFF experience", where she'll spend tomorrow shopping with Wujek, receive a style makeover and $5000 to spend on a new wardrobe.
"She'll be spending the day with a guy who can give an honest opinion; a guy who can just shop," he said.
"It's definitely the Katy Perry treatment."
Katy Perry's Prismatic Tour comes to Australia in November.