New iPhones top 4 million in pre-orders

APPLE'S iPhone 6 and iPhone 6 Plus topped 4 million in pre-orders in the first 24 hours, as early demand for the smartphones outstrips supply.

Deliveries will start at the end of this week, when the devices officially go on sale, with many not scheduled until next month, the Cupertino, California-based company said in a statement.

Apple said there will be devices in stock in stores on Sept. 19 and encouraged customers to arrive early or order online for in-store pickup.

"Demand for the new iPhones exceeds the initial pre-order supply and while a significant amount will be delivered to customers beginning on Friday and throughout September, many iPhone pre-orders are scheduled to be delivered in October,'' Apple said.

Both models will also be available on Friday from Telstra, Optus, Vodafone, additional carriers and select Apple Authorised Resellers.

"iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do," said Tim Cook, Apple's CEO.

"Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can't wait to get our best iPhones yet into the hands of customers starting this Friday."

Apple says the iPhone 6 and iPhone 6 Plus are the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch RetinaHD displays.

The thinner models include: the Apple-designed A8 chip with second generation 64-bit desktop-class architecture; advanced iSight® and FaceTime® HD cameras; ultrafast wireless technologies.

"The new iPhones include iOS 8, the biggest release since the App Store, featuring a simpler, faster and more intuitive user experience with new Messages and Photos features, predictive typing for Apple's QuickType™ keyboard and Family Sharing.

"iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data and iCloud Drive, so you can store files and access them from anywhere.''

Chief executive Tim Cook is counting on the new devices to usher in demand for other products he introduced last week, from the iPhone-compatible Apple Watch to the credit card- substituting Apple Pay service.

The company had indicated that the new smartphones will take as many as four weeks to ship.