Uluru / Kata Tjuta Region - Kata Tjuta / The Olgas aerial
Uluru / Kata Tjuta Region - Kata Tjuta / The Olgas aerial

Outback tourism bureau gets new GM

PETER Solly, a travel industry entrepreneur with a passion for the Northern Territory outback has been announced as the new general manager for Tourism Central Australia.

Hailing from South Australia, Mr Solly has over 20 years experience in strategic management and the active travel industry, including recent years in his own business developing adventure travel experiences, as well as management roles with a number of adventure bus tour companies one of them with its roots in the Northern Territory.

Mr Solly takes over from outgoing general manager Peter Grigg who has headed up the Regional Tourism Association for the past four years.

Tourism Central Australia chair Jeff Huyben welcomed Mr Solly's appointment, saying he would be a great asset and leader for the local tourism industry.

"Peter is an innovative thinker with broad-based experience in marketing, operations, and business development, and is someone who brings with him a great passion for the Outback.

"Peter has described himself as a 'travel architect', and I know from his previous roles and successes that he is a big picture thinker and is able to move those visions into reality, which is great for the future of tourism and tourism operators in the Red Centre.

"He brings with him a variety of skills, having worked in the tourism industry at local, regional, national and international levels. Peter was also the CEO of Bicycle South Australia for six years and is a keen cyclist having been involved in cycling and adventure tourism throughout his career," Mr Huyben said.

Mr Solly's move to Alice Springs will take him several hundred kilometres up the Stuart Highway from one beloved outback region (in South Australia) to another; something which excites him greatly.

"Tourism Central Australia is an organisation respected nationally, something the team should be very proud of - and I am looking forward to taking up its leadership. The tourism sector is an important economic driver for Central Australia and I believe that I have a contribution to make.

"Tourism has a proud heritage in the Centre with many great businesses to back this up. It also has one of the world's most recognised tourism icons and of course a town like Alice," Mr Solly said.

Mr Solly begins his position as general manager on November 22, 2011.

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