ARRIVAL: The late Robert Perry, of Ballina, took this photo of one of the Las Balsas rafts when it arrived in Ballina on November 21, 1973.
ARRIVAL: The late Robert Perry, of Ballina, took this photo of one of the Las Balsas rafts when it arrived in Ballina on November 21, 1973. Contributed

Promoting Las Balsas has ‘limited’ benefit

A REPORT submitted to Ballina Shire Council's coming monthly meeting says tourism dollars spent promoting the Las Balsas raft housed in the Ballina Maritime Museum would be better spent elsewhere.

The report says the cost benefit of pursuing a niche market such as the historic raft has "an extremely limited upside".